These Awards are being launched to recognise and celebrate the very best Digital and Social Marketing campaigns, the amazing talent in the industry and the leading organisations delivering these campaigns. These Awards are free to enter and will align with our aim of providing a benchmark for organisations and in-house teams selecting agencies and giving re-assurance they are able to provide creative, strategic and measurable results and advice. The Awards reflect the wide scope of skills being employed by the nation, whether it’s digital and social delivery methods, technological innovation and development or recognising exceptional talent delivering great results.
Our expert Judges include industry experts and practitioners who will recognise and reward outstanding achievements in the Digital and Social industry by considering measurement and effectiveness of the campaigns. This is an Awards program purely based on effectiveness, measurement, results and impact.
The Awards gala dinner will be a black-tie dinner held in London. There will be a champagne reception, a three-course dinner and an awards presentation announcing all of the winners from the shortlist. The 2018 Awards will be a must-attend event for those involved within the Digital and Social Marketing industry!
To enter, please send your entries to Henry Allen.
Entries Open: 16th July, 2018
Early Bird Deadline: 3rd August, 2018
Entry Deadline: 12th October, 2018
Shortlist Announced: November, 2018
Awards Night – London
Hugh Burrows, Head of Digital, 3 Monkeys Zeno
Hugh has 17 years’ experience in digital and social media. This includes Que Pasa Communications (now part of Seven C3), leading marketing campaigns for Red Bull, Nike and Sony Ericsson; and content projects for the BBC, Channel 4, RTL and Virgin Media. More recently, Hugh was at Unity, managing the social elements of major campaigns including Shwopping for Marks & Spencer and the award-winning R UV UGLY? For Cancer Research UK. At 3 Monkeys Zeno, Hugh oversees digital, social and influencer strategies for clients including Castrol, Novartis and Intel.
Ben Cicchetti, Head of Marketing, INFOSUM
Ben has a decade of experience delivering marketing strategy in the technology industry. Ben has a proven track record of building marketing functions from the ground up; having previously been responsible for establishing and growing an early FinTech business, EValue. During his time at EValue, Ben worked with brands such as Nationwide, L&G, Aviva and Barclays. Ben recently joined Basingstoke based start-up, InfoSum, who are shaping the future of peoples based marketing, through their one-of-a-kind decentralised Customer Data Platform.
Vanessa Clements, Co-founder & CEO, 26FOUR Media
Vanessa has spent more than a decade leading teams of award winning journalists and producers to create programmes for national and international news outlets whilst also working on their digital news desks. Covering some of the biggest stories, she's produced compelling programmes which have engaged and informed audiences around the world. Vanessa’s now founded a media production company which provides online and broadcast videos. She works with clients in Japan, the U.S.A, Europe, and Asia to deliver digital and broadcast content. 26FOUR Media also provides media training and strategy to teach businesses how best to utilise video for their different platforms. For Vanessa an award winning entry would be unique, thought-provoking and creative.
David Crawford, Founder, The Digital Strategy Unit
David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes. He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twentysix. He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies. He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.
Steve Dryall, CEO & Co-Founding Director, Nikola Tesla Unite Ltd.
A digital money strategist, deployment expert and thought leader. A direct contributor to some of the most important technological developments in our society relating to digital media, digital marketing and digital money. A technology pioneer with a deep, long background in the creation and distribution of digital goods and services. Currently working on changing the essence of economics using cryptocurrency and blockchain technology. CEO & Co-Founding Director, Nikola Tesla Unite Ltd. Co-Authour of The WealthTECH Book, published by Wiley Lecturer for FinTECH Circle Institute
Gavin Duff, Head of Digital Performance, Friday - Digital Agency
Gavin has been working in digital marketing for 15 years, with experience in search marketing, data analytics, e-commerce and digital marketing strategy. For many years he has helped to define effective future PPC, SEO, display, content, e-commerce, conversion optimisation, digital strategy and social direction for businesses across most sectors. His clients have included Heineken, Three Mobile, Mazda, Dominos Pizza, AXA Insurance, Amazon, Aer Lingus, The Irish Times, Hilton Hotels, HSBC, Ford, Trinity College and many more. He is also a known conference speaker, lecturer, podcast guest, media source, guest blogger, amongst many other things in the area of digital marketing. He has worked for Yahoo!, O2, as well as a number of major digital agencies. He is currently Head of Digital Performance for Friday.ie.
Sam Edwards, CEO, Social Acumen
Sam Edwards is the Founder of Social Acumen, a Social Media consultancy that specialises in unearthing business-changing insights from Social Media data. Sam & Social Acumen work with brands, advertising agencies and Startups to help them prove the value and ROI of their Social Media advertising through contextual insights. These insights can help you to grow your business by telling you anything and everything you want to know about your target audience and how they interact with your brand. He has over 7 years’ experience working with some of the biggest Social Media brands in the world, such as Sky, Sony, Jack Daniel's and Hilton implementing campaigns, and advising them and their agencies on how they can improve their Social Media advertising.
Dominik Elmiger, Head of Marketing, Vision Critical
Dominik is a skilled digital marketer with significant experience in the technology, travel and education sectors, both B2B and B2C. He has implemented numerous digital marketing campaigns for well-known global brands and also works as a lecturer for the Chartered Institute of Marketing and the Google Digital Grage.
Shelley Grierson, Digital Marketing Manager, vidbuild
Shelley is an experienced Marketer with a demonstrated history of working in private sector and non-profit organization management industries. Although focused predominately on the digital space, Shelley is also experienced in managing traditional campaigns, from big budget TV and radio to outside-the-box guerrilla marketing. Shelley is skilled in Consumer Psychology, Global Strategy and Brand Amplification. Shelley's experience is full-spectrum, from start-ups to some of the world’s largest organizations, and some of the most recognized celebrities to internationally recognized luxury brands.
Beth Hilson, Co-founder, Tidal Marketing
Following 15 years as an in-house marketer, Beth co-founded Tidal Marketing, a consultancy that enables young and growing businesses to achieve their goals through cleverly considered, strategic marketing direction. Working with startups, scale-ups and growing or diversify businesses, Tidal Marketing ensures every launch or campaign succeeds with the highest possible engagement and conversion by targeting the right audience, with the right message, at the right time. Previously Marketing Director for award-winning Marsh & Parsons, Beth has a proven track record of driving growth and bringing to life well thought-out strategies using tactical solutions for short- and long-term, multi-disciplined campaigns.
Max Holloway, Director of SEO, Critical Mass
With 10 years experience in digital marketing and SEO Max has worked in many different industries including; Law, Financial Services, Travel, Automotive, Tech, Medical and Health. In 2015 he won the SEO campaign of the year award with his data-led viral marketing campaign. Using only a tiny budget it was featured in most national and international news sources and received thousands of backlinks. He is currently helping companies solve the digital problems of the future such as voice and mobile-first, as well as deal with the shifting sands of Google’s algorithm. He will be looking for ingenious uses of data and technology and new ways of solving digital and marketing problems.
Maia Honan, Managing Partner, Positive London
A business leader in the field of Marketing, Technology and Data, with 25 years’ experience advising senior clients to make brave decisions to deliver extraordinary outcomes. Maia has worked with FTSE 250 and Fortune 500 companies such as PwC, EE, American Airlines, Vodafone, Royal Caribbean, Gordon Ramsay Group and the like, delivering top line growth, enhanced profitability and operational excellence. Maia is Managing Partner of Positive, an integrated digital agency of over 60 people with a turnover of c. £10m (previously ranked as one of the fastest growing in Europe and a Sunday Times “Best Company’ to work for). The buzz of results driven by the perfect combination of insight, ideas and infrastructure is what keeps Maia ticking.
Steph Miller, Head of Sales, Zoopla
Steph joined Zoopla in 2010 and was tasked with developing advertising revenue in the build up to a planned stock market flotation. Her early adoption of programmatic and focus on lean growth produced a hugely profitable revenue stream that was an important element in the successful IPO in June 2014. After IPO the focus was diversification and Steph played a key role in developing the unique, award winning re targeting AdReach product which allowed Zoopla to safely realise the value of its unique data asset. As Head of Sales Steph now has responsibility for all revenue generated by the Marketing Services team encompassing advertising, re targeting and data monetisation. Before Zoopla Steph spent time at The Telegraph and News International in direct advertising roles.
David Ingram, Founder and MD, Bring Digital
I'm the proud Founder & MD of Bring Digital, a multi award-winning digital marketing agency. We offer specialist performance marketing services including SEO, PPC & affiliate marketing, as well as housing a world-class web production team. Myself and the Bring Digital leadership team come from an in-house background, having worked for leading UK ecommerce brands such as AO.com, Missguided & Shop Direct. Having sat brand-side we know exactly how it feels to have a Board of Execs expecting big things, and just how hard it can be to find a partner agency with the drive to deliver. Having recently celebrated our 5th birthday, we're proud to have delivered campaigns for leading brands such as Ann Summers, Wynsors, Asics, JD Sports, The PGA & DW Sports, as well as B2B giants Kashflow and Love Energy Savings.
Matt May, Digital Marketing Manager, TCC
Matt May is an award-winning digital marketer specialising in paid advertising; with both in-house and agency-side experience. He currently works at brand performance agency TCC, providing SEM consultancy to a range of clients across multiple verticals, and is 50% of The PPC Podcast.
Paul McCallum, Media Performance Director, The Economist
Paul McCallum has almost 20 years’ Marketing experience covering a wide range of sectors. He has a strong track record of delivering growth across multiple sectors including Retail, Publishing, Travel and Automotive. Paul has worked in search on both the agency side and client side. For iProspect he worked across Nivea, The Daily Telegraph, JD Williams & Kellogg's. Whilst working client side he also managed search in house for Wex Photographic & Jessops. He’s currently working at The Economist as their Media Performance Director, within the circulation team to help ensure that media budgets are best allocated across all online and offline channels. The key focus of the role is to help The Economist deliver marketing campaigns that are both efficient and effective in reaching a broader audience that delivers new subscribers to the newspaper. Understanding the role of attribution has been at the centre of this role and has involved working with a leading edge multi touch attribution provider whilst also incorporating media mix models to gain insight into what is really driving incremental performance at The Economist.
Dawn McGruer, Founder and Digital Influencer, Business Consort
Dawn is an award winning digital marketing trainer, practitioner, consultant, author and speaker who has become a key influencer in the world of digital over the past 20 years having amassed over 5 million subscribers and a 45,000 strong LinkedIn network. She is the Founder of Business Consort which is accredited by The Chartered Institute of Marketing and was established in 2005. The academy has developed it into a world leading training organisation having trained & certified over 20,000 students to date. She has over 10 commendations from the CIM for outstanding results achieved by her students achieving worldwide recognised qualifications such as the CIM Digital Diploma in Professional Marketing. In addition, she also was shortlisted for the CIM Marketing Excellence Award ‘Marketer of the Year’ earlier this year. Dawn has trained 1000’s or organisations including some of the world’s largest Global brands across most industries and was invited as a lifetime Fellow of the RSA – The Royal Society for the encouragement of Arts, Manufactures & Commerce founded in 1754. This invite comes as recognition of her expertise in the field of social media marketing and her work to raise awareness of the advantages of social media to business owners.
David McLean, Digital Strategy Director, MediaCom
Starting a digital career in 1998 as a self-taught digital marketer, David has extensive experience in the online world. Currently Head of Digital Strategy at MediaCom, David oversees the digital output across many verticals including food and drink, travel and retail. Previously David has built and promoted letting websites, worked for an off-shore web development and worked at Skyscanner for 4 years where he set up & led the search marketing team in over 24 countries and 15 languages. Highlights of his digital career include winning multiple awards such as ‘best use of SEM’ awards from Travolution in both 2011 and 2013 and speaking at search industry conferences in both New York and Singapore . After a pit-stop at the UK’s leading online tyre retailer, Blackcircles, David joined Mediacom in 2014.
Lexi Mills, Managing Partner, Shift6
Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and tactical level. She runs an international consultancy called Shift6 which provides training, PR SEO services and support to agencies and businesses. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search.
Paul Morris, Digital Director, Searchmuse
Paul has worked in Digital/ Marketing for 18 years both Brand and Agency side and is currently Interim Head of Marketing Planning and Performance at Tesco Bank. Paul has previously led global digital transformation and digital marketing at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital at the Co-op Group (including Co op Food, Bank & Insurance), led SEO/ PPC @ McCann and had experience of working with brands including Wickes, Laterooms, Silverstone, Intercontinental Hotel Group, StageCoach and Principal Insurance. You can find out more about his digital thoughts @ www.searchmuse.com
Kerry Nelson, Founder & Managing Director, Nexus IFA
Kerry Nelson is the founder and managing director of Nexus IFA, a business she founded just over a decade ago. It now has three client facing advisers, nine staff and more than 400 clients from across the UK. The business provides general financial planning and advice to individuals, entrepreneurs and businesses in a modern, client-centric IFA practice. Nexus has set up an independent investment committee to construct and manages its own model portfolios for clients with a strong emphasis on risk management, client communications and a deep understanding client needs. More broadly Kerry is a campaigner for better standards of financial advice and improved practices within the financial services industry, working with the national media to warn consumers about the pitfalls of unregulated investments, while calling for advisers and platforms to improve standards in a regular column in trade website Professional Adviser. Her particular concern at the moment is unregulated property investments having helped investors and relatives of clients obtain at least some compensation recently. She is now embarking on a new phase demanding that the industry tightens its processes to minimise the harm to the public. Before the financial crisis, she played a role in highlighting the risks of structured products and their potential for detriment including writing a report criticising the products which circulated in government and regulatory circles. Kerry first began her career more than two decades ago in banking moving from branch management into financial advice, and then into research, communications and marketing with among other firms a national IFA, then fulfilling the role of head of external communications with HSBC Asset Management. She then decided to bring this advice, research, and communications expertise together to create Nexus.
Donna O'Toole, CEO, August Recognition Ltd.
Donna O’Toole, is an experienced awards expert and judge who has helped hundreds of household brands, businesses, and leaders to grow their business and increase their sales through winning prestigious industry awards.
Chris Reilly, Managing Director, Global Voucher Group
Chris Reilly has over 15 years working across a number of Senior Roles for ecommerce and digital publishing businesses. Most recently Chris was the Managing director of the Global Voucher Group (myvouchercodes) which was acquired for £36.5m. Working across digital enabled business Chris has led award winning marketing campaigns, completed business acquisitions, launched businesses internationally within PLC and VC backed businesses and has a real passion for digital businesses.
Maud Rousseau, Group Marketing and Partnerships Director, Poweredbypie
Maud is an award-winning strategic marketing and communications expert with proven expertise in driving business transformation, creating new brands and product propositions with significant growth across digital and traditional channels. She has extensive experience of corporate and consumer business strategy for real estate, PropTech, FinTech and LawTech firms. Maud has delivered clear visions, directions and results in challenging and fast-moving situations for Rightmove, SearchFlow, Veyo (The Law Society) and Chime plc. She is a lover of technology, and equally a lover of the traditional.
Rax Lakhani, Digital Brand Communications Strategist
Rax is a seasoned communications strategist with over fifteen years’ experience specialising in online engagement and social media marketing. Having worked with some of the world’s best-known companies across a variety of sectors, Rax now offers independent consultancy helping agencies, public sector organisations and consumer/b2b brands on bringing their digital marketing strategies to life. He also is a part-time lecturer in digital content creation and online engagement. As a judge on the A Tech Alliance Digital and Social Awards 2018, Rax will specifically be looking for entries that can demonstrate a creative, and strategic approach to their campaigns that delivered quantifiable and easily measurable results.
Namrata Sarmah, Senior Director - Digital Product & Content, Viacom
Namrata is Senior Director of Digital at Viacom working across their key global media brands like MTV, Comedy Central, Nickelodeon etc. She is a Virgin Start-Up Mentor and takes keen interest in advising start-ups on digital product management. Namrata is an alumnus of Cambridge Judge Business School and Manchester Business School. She has the unique expertise of working in a variety of sectors like FMCG, Telecom, Media Production, Healthcare, Beauty, and Broadcast; and has successfully led digital product teams in large, mid-sized and start-up companies.
Deepak Shukla, Founder, Pearl Lemon
Deepak Shukla is an award winning 6-figure SEO agency owner who took his business from a bedroom in his mum's place to a distributed team of 8 employees within 18 months. Having raised money 2x, had failed businesses left right and centre, you can now Google Deepak Shukla and find out what he is up to. Which generally speaking is Ironmen, Ultramarathon running and then some.
Alison Steed, Managing Director, Moneta Media LTD.
A highly experienced, multi-award winning personal finance journalist and broadcaster, having worked on The Daily Telegraph’s personal finance desk and in the City office for more than six years from 2000 to late 2006, becoming the deputy personal finance editor in 2004. I have written for most national papers, including The Times, The Sunday Times, The Daily and Sunday Telegraph, the Daily and Sunday Express and The Sun. She has also made a number of appearances on TV and radio, including various appearances on Sky News, the Jeremy Vine Show on BBC Radio 2, Channel 4 News and various local and national radio stations, and I was the financial journalist behind the hit Channel 4 personal finance show Superscrimpers. I have also worked with some of the world’s biggest corporations offering media consultancy, producing content, marketing material and ghost-written articles. Clients have included Aviva, Moneycorp, Citigroup, Scottish Widows, Legal & General, Aegon, Baker Tilly, PayPal, Allianz, Standard Life Healthcare, Nationwide, Addidi Wealth, Kings Court Trust, Savings Champion, Infinity Financial Solutions (Asia), gosimply.com, Moneysupermarket.com, WeKnowMoney.com, Money.co.uk, Polhill Communications and the Financial Services Authority (now the FCA).
David Taylor, Founder, GROW: in London
David found his passion for Marketing early in life and worked at Microsoft Advertising [Xbox LIVE] and Cisco before turning to the world of Start-ups, working as Head of Marketing at RedCloud and New Business Marketing at Currencycloud Now he's running the Start-up Grow in London. Friendly Marketing Agency, helping Start-ups GROW: in London, and beyond. When he's not doing that, David is a Mentor at Virgin StartUp and Start-up Kitchen – helping the next generation of Founders launch and grow successfully.
Niamh Taylor, Managing Director, Digital Twenty Four
Niamh - a fellow of CIM - is a multi award-winning digital marketing expert with over 20 years experience in marketing, both online and offline, across B2B, B2C and public sector. She was crowned NI Digital Business Person of the year as well as being named one of the top 100 UK SME Digital Leaders. She is a digital specialist business mentor and owner of leading digital agency - Digital Twenty Four - based in Northern Ireland. Niamh is a regular guest speaker at conferences and delivers training on all areas of digital marketing. She has previously judged the Chartered Institute of Marketing Ireland awards as well as Digital Advertising NI awards.
‘We believe that every child with cancer, wherever they live in the world, should have equal access to the best possible treatment and care and is able to realise their potential. In western Europe and the States, over 84% of children diagnosed with cancer survive, but in the developing world it can be as low as 10%. The majority of those effected do not even know the name of the illness that is taking their life nor receive pain medication stronger than paracetamol. We work to try and even these odds. Our mission is to improve diagnosis, access to treatment and quality of support for children with cancer, and their families, in the developing world.’ There will be a collection for this charity on the evening of the Awards.
Digital Agency of the year
Digital in-house team of the year
Social media Agency of the year
Social media in-house team of the year
Digital start-up of the year
Social media start-up of the year
World’s Best Campaigns
Social media Campaign of the year
Digital Campaign of the year
Social media global reach campaign of the year
Digital global reach campaign of the year
Individual and Personality Awards
Young Digital Person of the year
Young Social media Person of the year
Digital influencer of the year
Social media influencer of the year